Vitality Cosmetics // Branding and Product Design
Vitality Cosmetics is a brand new cosmetics company with the mission of providing vegan, cruelty free quality to the market. The challenge was to create a versatile brand mark that was clean and sophisticated, and also to create some direction for their first product launch. After sketching and initial digital rounds, we decided on this mark because it’s simple and works effectively on a variety of packaging surfaces and backgrounds. For the launch of their inauguration “Inception Palette” I proposed a range of options that featured images of growth and nature as a way to also introduce the brand name “vitality.”
