Brush Bestie // Branding and Product Design
The design challenge for Brush Bestie was to take a rough prototype of a brand new product, and bring it to life in a way that showed both brand personality and demonstrated functionality.
Brush Bestie is a 4-in-1 makeup brush for people on-the-go. The first step was to take a rough 3D printed prototype and translate that into an actual functional product. My role through this initial phase was color selection and mockups for visualization. Once the form of the product was finalized the rest of the brand began to take shape.
The logo and brand identity conveys a feminine, energetic personality. I created a series of images of a “girl-on-the-go” to reinforce the brand image. Since this is a brand new product category, there is the added challenge of demonstrating use. Every surface of both the packaging and display demonstrate functionality through lifestyle images and product feature callouts.
Once packaging and display were finalized I created several assets for the Brush Bestie print, web, and social media marketing channels for the product launch campaign.
