Optimum optical // brand re-design
Optimum Optical is an eyewear brand that specializes in glasses, sunglasses, and glasses accessories. For this rebrand the idea was to shift the overall tone and create a personality for each individual pair. By pairing bold colors with distinctive patterns, and a tagline with an edge of humor, we were able to achieve a more connected brand identity that tells the consumer a little about the product at first glance; whether they’re encountering it in a physical retail location or online.
